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Privacy Policy for www.laterite.ai

Effective date: April 8th, 2025.

1. Introduction

Welcome to the Laterite website (https://www.laterite.ai). Laterite BV ("Laterite", "we", "our", or "us") is a data, research, and analytics firm committed to supporting effective decision-making in the social sectors. This website serves as an informational platform to share details about our work, insights, and services.

We are committed to respecting your privacy and protecting any information collected during your visit to our Site. This Privacy Policy explains what limited information we might collect, how we use it, and your rights concerning that information.

By using this Site, you acknowledge that you have reviewed and understand this Privacy Policy.

2. Who We Are

Our Company: Laterite BV is registered in the Netherlands (KvK number: 69759103; VAT number: NL858000118B01) and located at Unit 104, 2 Overhoeksplein, 1031KS, Amsterdam.

Our Mission: We deliver full-cycle research projects and evaluations. This website provides information about our company, approach, and the sectors we work in.

This Policy: This policy applies only to the website https://www.laterite.ai (the "Site").

3. Definitions

Site: The https://www.laterite.ai website operated by Laterite BV.

Personal Data: Information relating to an identified or identifiable natural person. This may include Usage Data or information you provide voluntarily (e.g., via a contact form, if applicable).

Usage Data: Data collected automatically through your use of the Site (e.g., IP address, browser type, pages visited).

Cookies: Small files stored on your device (computer or mobile device) by your web browser.

Data Controller: The entity determining the purposes and means of processing personal data. For this Site, Laterite BV is the Data Controller.

4. Information We Collect

As this is an informational website without user accounts or data upload features, the information we collect is minimal:

Usage Data: We may automatically collect information about how you access and use the Site. This Usage Data can include your computer's Internet Protocol (IP) address, browser type and version, the pages you visit on our Site, the time and date of your visit, time spent on pages, and other diagnostic data. This data is often aggregated and helps us understand how visitors use our Site.

Tracking & Cookies Data: We use cookies and similar tracking technologies to track activity on our Site and hold certain information needed for its operation and improvement. See Section 7 (Cookies Policy) for more details.

Contact Information (If Applicable): If you choose to contact us via an email link or a potential future contact form, we would collect the information you provide, such as your name and email address, solely to respond to your inquiry.

We do not require user registration, nor do we collect payment information or allow users to upload files or data for processing through this Site.

5. How We Use Your Information

We use the limited information collected for the following purposes based on our legitimate interests or your consent (where applicable):

  • To operate, maintain, and improve our Site.
  • To monitor the usage of our Site using analytics (see Google Analytics below).
  • To ensure the security of our Site.
  • To respond to your inquiries if you contact us.
  • To comply with legal obligations.

Google Analytics: This Site may use Google Analytics to collect information about site usage (how often users visit, what pages they visit, etc.). We use this information solely to improve our Site. We do not combine Google Analytics data with any personally identifiable information. Google's use of data is governed by their Terms of Service and Privacy Policy. You can learn more about Google's practices and opt-out here:

6. How We Share Your Information

We do not sell or rent your Personal Data. We only share the limited information collected in the following circumstances:

Service Providers: We may share information with third-party vendors who provide services necessary for the Site's operation, such as website hosting or analytics services (like Google). We strive to use providers committed to data protection.

Affiliates: We may share information within the Laterite group for internal administrative or operational purposes.

Legal Requirements: We may disclose information if required by law, legal process, or governmental request, or to protect the rights, property, or safety of Laterite, our users, or others.

Business Transfers: In the event of a merger, sale, or transfer of assets, relevant information may be transferred to the acquiring party.

7. Cookies Policy

We use cookies and similar technologies for essential functions and analysis.

What are Cookies: Small data files stored on your device.

How We Use Cookies:

  • Session Cookies: Temporary cookies essential for the Site to function correctly during your visit. They are deleted when you close your browser.
  • Security Cookies: Used for security purposes, such as preventing fraudulent activity.
  • Analytics Cookies (e.g., Google Analytics): Help us understand how visitors interact with the Site by collecting information anonymously.

Your Choices: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept essential cookies, some parts of our Site may not function properly. You can manage your cookie preferences through your browser settings. For opting out of Google Analytics, see the link in Section 5.

8. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), our legal basis for collecting and using the limited Personal Data described depends on the data and context:

Legitimate Interests: Processing Usage Data for site operation, security, and analytics is based on our legitimate interest in maintaining and improving our informational website, provided it doesn't override your rights.

Consent: If we implement features requiring consent (like a newsletter sign-up or non-essential cookies), we will rely on your explicit consent.

Legal Obligation: We may process data if required to comply with a legal obligation.

9. Data Hosting

Our Site is hosted by third-party service providers. This means Usage Data or any contact information you provide may be processed and stored on servers they own or control. These servers may be located within the European Union or other jurisdictions (e.g., analytics data processed by Google may involve servers in the US). By using the Site, you understand that your limited data may be transferred to these locations.

10. Data Security

We take reasonable technical and organizational measures to protect the limited information collected via the Site from loss, misuse, and unauthorized access or disclosure. However, no internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.

11. Data Retention

We retain Usage Data for internal analysis purposes, typically for a limited period necessary to analyze site performance and ensure security, unless a longer retention period is required or permitted by law. If you contact us, we retain your contact information as long as needed to address your inquiry.

12. Your Data Protection Rights (GDPR)

If you are an EEA resident, you have rights regarding your Personal Data:

  • The right to access the Personal Data we hold about you.
  • The right to rectification if information is inaccurate or incomplete.
  • The right to erasure of your Personal Data ('right to be forgotten').
  • The right to restrict processing of your Personal Data.
  • The right to object to processing based on legitimate interests.
  • The right to data portability (to receive data in a structured, common format).
  • The right to withdraw consent at any time (where processing is based on consent).

To exercise these rights, please contact us using the details below. We may ask you to verify your identity. You also have the right to lodge a complaint with your local data protection authority.

13. Third-Party Websites

Our Site may contain links to other websites not operated by us. If you click a third-party link, you will be directed to that site. We have no control over and assume no responsibility for the content or privacy practices of third-party sites. We advise you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective date". You are advised to review this policy periodically. Changes are effective when posted on this page.

15. How to Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: services ... then add @laterite.com (Please include "Privacy Policy Inquiry" in the subject line).